Internet Business Guide

Mfg. - Apparel & Finished Fabrics | Internet - Consumer Service

Business Description : The business was founded in 2004 to provide women with beautiful, functional bags. The handbags are designed to be elegant, stylish and fun loving, much like the women who carry them. Reflective of an animal friendly principal, the bags are made from man-made leather and natural materials that contain no animal products.

Such a direction gives women the option to have a beautiful designer handbag in an animal friendly material that is soft, supple, timeless and comfortable to wear. The collections are reflective of the principles and creativity of the designer. With many different textures and colors, the collections display elegance, beauty and simplicity.business currently sells its products wholesale to approximately 250 stores nationwide through 5 independent sales representatives (East Coast, Midwest, Texas, Los Angeles and Washington State). The sales representatives attend various trade shows throughout the year (approximately 30). The owner designs each collection and then contracts with one of three factories to acquire all of the necessary animal friendly raw materials and manufacture the handbags. The business currently maintains a warehouse facility in Riverside and pays rent by the cubic foot (the warehouse offers pick & pack services). Although the business has created a strong brand name, it is currently competing in a wholesale highend fashion designer market not directed toward the animal cruelty free focused customer. As a result, the business products have only captured a limited market share. At the same time, the business has been forced to incur high sales representative commissions and trade show expenses. Accordingly, the business is just beginning to show a profit. Note: Purchase requires minimal earn-out depending upon the nature and extent of ongoing design services of seller.

Competition: The business could thus reinvent itself overnight and quickly penetrate a vegan based, animal friendly customer base through online marketing medium with minimal effort and expense because of the limited competition in this space. In addition, an advertising campaign focused on the targeted VEGAN ANIMAL FRIENDLY market would enable this business to immediately turn into a huge success.

Growth/Expansion:By changing the sales model, this company offers a huge business opportunity. One simply has to modify the business into an online ecommerce retail operation. In doing this, the business would immediately enjoy high margins and low advertising and marketing costs. The business could thus reinvent itself overnight and quickly penetrate a vegan based, animal friendly customer base through online marketing medium with minimal effort and expense because of the limited competition in this space.

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