He Sells Seashells By The Seashore

Overview

World’s Largest Seashell Online Store Internet Business Guide Listing #7224 Status: Off Market Business Type: NAICS 464111 Business Category: Etailer Business Name: NDA Business Web Site: NDA Asking Price: $4,000,000 Down Payment: $ Negotiable Gross Sales: $2,465,000 Cash Flow (or SDE): $1,015,300 Asking Price As Multiple of Cash Flow 3.9 Year Established: 1976 FF&E: $ Not Disclosed Inventory: $ Not Disclosed Employees: 7 Absentee Owner: No

Business Summary

A stable business with 38% net margins. Founded in 1976, this e-commerce company is the largest on-line wholesaler of seashells and seashell-based products, in the world, and the largest wholesaler (by any means) of these products, in the USA, period. All items sold by the company are non-endangered species, cleared by US Customs and US Fish & Wildlife.Over the years the company has transitioned to the current MO wherein 99% of all revenue is billed by way of credit card; no billing, and account receivables and collections to worry about. They have thousands of products offered on their user-friendly website: shells, sea life jewelry, marine curios, wind chimes etc. This business presents the owner and employees with an opportunity to travel to exotic destinations to source current and new products. The size, variety and tenure of this business gives it a leg up on the competition. Search engine placement is excellent but even better placement could be accomplished. An owner with energy could expand the business through attendance at trade shows, addition of new products lines and offering product to the retail market, (which in itself is huge). The business is located on Florida’s West Coast but could be relocated anywhere. The company’s key employee has indicated willingness to move with the business.

Facilities: this is Online Homebased Business Opportunity, but it is relocatable. Currently 16,000 sq. ft. warehouse with 1500 sq. ft. office leased @$3000/month from the owner. Real estate may be available for sale.

Training:Management will provide adequate training. Senior key employee staying with business and can provide necessary training.

Reason Selling: Not Disclosed

Listed By: National Business Consultants

Quantcast Data: jewelry.com (for category comparison, not the website for sale) Jewelry.com is a top 10,000 site that reaches over 263K U.S. monthly uniques.The site is popular among a slightly female slanted, youthful following.The typical visitor subscribes to Lucky, watches Hallmark Channel, and reads shape.com.

Traffic Overview

US Demographics

Affinities & Audience

Quantcast Data: jewlery.com <note the common misspelling (for category comparison, notthe website for sale) jewlery.com is a common mispelling.Each month there are approximately 4 searches for the mispelling jewlery to every 7 searches for the correct spelling of jewelry. Did you catch the mispelling of misspelling? It is almost an equal ratio to jewlery and jewelry. Jewlery.com reaches approximately 2,828 U.S. monthly uniques. The site is popular among a primarily older, very slightly female biased group.The typical visitor has a fondness for Zale.

Traffic Overview

US Demographics

Affinities & Audience

Recommended Reading:
Internet Business Gem! Drop Ship Jewelry
Indian Jewelry Stores Online
Profitable Jewelry Niche Website

SOLD COMPARABLES

Description	Days On Market	Sale Price	(%) Asking Price	Asking Price
Jewelry & Diamonds Online	Unknown	$90,000	41%	$220,000
Online Jewelry Store	Unknown	$100,000	91%	$110,000

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