Internet Business Guide

Unfortunately, the above was the last statistics released publicly by Fathom, subsequently acquired by Geary Interactive.

Since the demise of the Keyword Price Index in early 2007 I have been compiling statistics to develop a Keyword Bid Index©. My opinion is that “Bid” more accurately reflects the reporting of this statistic. Bid information can be compiled from public sources (such as Google Keyword Tool) , but to determine the Keyword Price one would need to compile private information from companies that pay the bill for the price!

My data gathering is complete and I am working on the formula to provide the most accurate stats possible. One insight I can clearly note is a rapid escalation in the Keyword Bid paid after November of 2007. This occurred due to a change in the way Google AdSense displays text ads. Prior to November of 2007 nearly 100% of the “area” of a text ad was “clickable”. Post November only the “headline” the “URL” clickable. Thereby reducing the click area by ~75%, to 25%. The result appears to have improved the “relevancy” (ERGO quality) of the customer. The extended result is the willingness of the advertiser to pay more per click. As a specific example one client I consult for in the “Home Decor” category of Internet Business Opportunity has seen his average click price paid increase from $.84 to an average of $1.07.

Keyword Marketing

Internet Business Guide Listing #7345

“Internet Marketing ” – Average Monthly Searches: 1,496,468; Vicissitude Ratio: 173.28

The owner is minimally involved in the operation of the business. The staff is very experienced and handles all aspects of the client’s marketing, billing and support. A CPA manages the book keeping. Current revenues have been achieved through referrals with nominal marketing by the owner.

The company works with the franchisor to outline an e-marketing package that is most appropriate for the franchisees. Additionally, the business can also handle the program rollout through channels such as speaking at franchisee trainings, online webinars, and more. It utilizes and has vast experience with all Internet marketing programs, but specializes in the following Google Pay-Per-Click, Yahoo Pay-Per-Click, MSN Pay-Per-Click, CitySearch Pay-Per-Click, Yahoo Local Business Listing, Google Local Business Listing and Search Engine Optimization (SEO).

The business can be relocated anywhere. The business has a virtual office with all staff working out of their homes. The seller is willing to provide a transition period. The reason for sale is other business interests.

This is a terrific opportunity for an individual to acquire a quality business in an emerging market. For an existing internet marketing business, it is a great opportunity to immediately purchase a predominant established pay-per-click business in a niche market and capitalize on its long term goodwill and client base.