Proper Nutrition Makes Money In The Wallet Grow Fatter

Overview

Nutrition and Wellness Internet Retail Internet Business Guide Listing #7230 Status: SOLD Days On Market: 224 Sale Price: $520,000 Business Type: NAICS 464111 Business Category: Business Name: NDA Business Web Site: NDA Asking Price: $800,000 Down Payment: $ Negotiable Gross Sales: $987,000 Cash Flow (or SDE): $140,000 Asking Price As Multiple of Cash Flow 5.7 Year Established: 1999 FF&E: (Included in Asking Price) $5,000 Inventory: (Included in Asking Price) $45,000 Employees: 4 Absentee Owner: No

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Business Summary

This nutrition and wellness driven company was founded by owners who parlayed their nutritional knowledge and nutritional information of long-range wellness trends into a successful catalog and online business that has benefited from extraordinary free advertising in health and wellness media. They have created a unique product line, selecting a range of nutrient-dense foods, high quality nutritional supplements, educational resources, and other wellness products based on a philosophy founded on traditional knowledge & indigenous wisdom. This make money online business achieved nearly $1 million in sales in 2007, with sales coming primarily from the US, but also including Canada, Australia, and Europe. Since its founding, the business has grown steadily with little to no marketing budget, growing at least 30% in 7 of the 9 years of its existence. The company has benefited immensely from referrals in over a dozen health books and a number of major health newsletters, with more referrals every year. The new owners of this nutrition and wellness online business can expect continued steady growth due to this extensive exposure as well as the ongoing double digit expansion of the exploding natural foods/wellness industry; however, even more robust growth (60%+) can be expected if certain basic initiatives are undertaken (see below). This is a very exciting opportunity for serious entrepreneurs who want to do well by doing good. The current owners of this making money online business opportunity have detailed plans for growing the nutrition and wellness products substantially, and are willing to share these with the buyer. They would be interested in staying on in a consulting capacity to help implement the plans. The owners have not implemented these plans to date, knowing they did not have the skills and background to manage the resulting growth. They are confident that sales of their health and nutrition products could be doubled within 12-18 months if these or other sound growth plans are implemented, and adequate preparations are made for the growth of this established web site for sale.

Facilities: Currently 1150 sq. ft. office/shipping/receiving space rented at $1,710/month. Can be relocated anywhere.

Competition: This company in many ways defined and established this market niche; it has an almost 10 year track record and commands much respect and trust in the marketplace. While there are competitors (none of which offer all the products this company does), they do not limit the company’s growth potential in this booming market. The company is further distinguished from its competition by the respect and trust generated by prestigious alliances and numerous placements in high-profile health books, newsletters, and health care practitioner offices.

Growth: The company has generated nearly $4 million in sales with a database to date of 25,000 customers, and again, with no marketing campaigns. In the recession years after September 11th, the company grew 83% in 2002 and 63% in 2003. Owners are certain that the opportunity exists for as much growth as the buyer desires, or can handle, even if another recession occurs – based on customer loyalty; the completely unrealized potential of the house list; the uniqueness and compelling story & science behind the product line; and the untapped ROI of a basic marketing campaign/growth plan.

Financing: Seller financing available

Training: Sellers willing to stay on for 1 month for no charge. A consulting agreement may be negotiated beyond that.

Reason Selling: Business growing beyond owners’ skills to manage.

Listed By: The Evergreen Group

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Quantcast Data: nutrition.com (for category comparison, not the website for sale) nutrition.com reaches approximately 16,590 U.S. monthly uniques. The site caters to a very slightly female biased audience.The typical visitor reads healthboards.com and visits Center for Disease Control.Note that nutrition.com is a passive income domain which generates all of its’ income from PPC (pay per click)

Traffic Overview

US Demographics

Affinities & Audience

Quantcast Data: wellness.com (for category comparison, not the website for sale) Monthly wellness.com stats: Global Reach: 1,741,470 US Reach: 1,653,095 Rank: 1146 Monthly Page Views: 3,725,060 Monthly Uniques: 1,741,470

Traffic Overview

US Demographics

Affinities & Audience

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For information on this Internet Business Opportunity, or more than 400 additional Internet Business Opportunities, contact Internet Business Broker Don Janke. With over 20 years Online/Internet business experience I can guide you to your ideal acquisition to make money online!

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