Internet Business Guide

Mediterranean Ceramics Internet Business Opportunity

Overview

Mediterranean TileMediterranean Ceramics - Established, Profitable Online Store

Internet Business Guide Listing #7152
Status: SOLD
Days On Market: 122
Sale Price: $12,000
Business Type: NAICS 464111
Business Category: Etailer
Business Name: NDA
Business Web Site: NDA
Asking Price: $39,000
Down Payment: $39,000
Gross Sales: $15,000
Cash Flow (or SDE): $4,000
Asking Price As Multiple of Cash Flow 9.8
Year Established: 2004
FF&E: (included in the asking price) $900
Inventory: (included in the asking price) $16,000
Employees: 0
Absentee Owner: No
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Business Summary
Mediterranean Home DecorThis Internet Business Opportunity For Sale is an established, profitable, and growing online store specializing in hand painted Mediterranean ceramics. Almost all sales result from natural search. The web site for sale is ranked #1 on Google for Mediterranean Ceramics and first page for several other key Mediterranean Accessories search terms. Sales have doubled from 2006 to 2007. This business is relocatable, a home based businessMediterranean Home Decor opportunity, and very easy to operate using customized shopping cart software and web hosting.

Most weeks, it takes 2-4 hours to operate, including processing and shipping orders, returning occasional phone calls, and photographing new Mediterranean Ceramics merchandise. uring gift-giving seasons, it can take up to 10-12 hours per week, however the schedule is very flexible, and it is ideal for a home-based situation.

Fixed operating costs are low (approx. $150/month), so any increase in sales goes directly to the bottom line. The owner is selling because he is involved in another (completely unrelated) web business that is taking more of my time than expected. While the owner can continue to operate at current levels,

I do not have time to do the projects to keep it growing. Business is sold as a turnkey package, with everything you need to start right away, including complete website and related domains, all inventory packed and shipped to your location, relationships with mediterranean_ceramics_4.jpg graphics, email newsletter address list, packing materials and equipment, professional lighting kit and photography table, travel and 2 days of training/setup at your location, 60 days of support.

Ideal for someone who wants a jump-start into a flexible, established business and who has 15-20 hours per week to keep it growing. You should be comfortable using computers and the Internet, but previous knowledge about ceramics it is not necessary.
Quantcast Data On Internet Business For SaleQuantcast Data - This Mediterranean Ceramics website reaches fewer than 2000 U.S. monthly uniques. The site caters to a mostly female, 55-64 audience.
What is Quantcast? Quantcast is a new media measurement service that lets advertisers view audience reports on millions of websites and services. Only Quantcast combines directly measured audience data with panel-based estimates to deliver accurate third-party metrics and easy-to-read profiles on digital media properties.

Facilities: Home Based Business Opportunity

Mediterranean Pottery

Competition: Classic long tail online business in a niche market. Products appeal to an affluent demographic, have healthy margins, and are difficult for customers to compare directly to similar offerings on the web. Varying levels of competition for each product line, but to my knowledge, no other site that specializes in this particular niche.

Growth: Extensive opportunities for growth and expansion. The owner has a detailed and specific list of next steps to be taken by someone willing to invest an extra 5-10 hours per week, as well as a list of future expansion ideas for someone who is more ambitious.

Financing: all cash Training: 2 days training at your location, 60 days telephone and email support included.

Reason Selling: Involvement in other business

Listed By: Owner

SOLD COMPARABLES
Description Days On Market Sale Price (%) Asking Price Asking Price
Home Decor 87 $245,000 100% $245,000
Home Décor & Furnishings Unknown $247,000 76% $325,000

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