Internet Business Guide

13 Apr

Ebiz? or Biz with Ebiz? There Is a Difference!


Internet Business Guide Review
online marketing promotion for furnitureJust because a business has an Internet presence does not mean it classifies as eCommerce. There are eCommerce businesses; and businesses with a strong eCommerce component like the one below. In the description below you’ll note that 66% of sales require a phone call. Meaning only 33% are completed through the website without the aid of other forms of communication with the customer.

Recently, I’ve been consulting with an online Italian furniture store. The business has the same situation. 2/3 of sales require a phone conversation with the customer. I have been developing a plan that would reduce the phone time and completion of more sales through the website. My personal criteria is to be an eCommerce business at least 80% of sales must be completed through the website; without the aid of other forms of communication.

I’m not sure if I can reduce either of these businesses to that 80% benchmark. However, I am certain that they can increase the percentage of sales completed through the website well above their current 33%.

One basic implementation is to increase the amount of product description. Target does an excellent job with descriptions in their online furniture store. A second is more use of visual information provided in their Online Furniture Store. This category of Internet business is ripe for the advantages of Web 2.0 for marketing an online business. Applications such as Sborgs!

Overview

Online Marketing PlanOnline Furniture Store

Internet Business Guide Listing #7268

Status: Available
Business Type: NAICS 464111
Business Category: Etailer
Business Name: NDA
Business Web Site: NDA
Asking Price: $225,000
Down Payment: $225,000
Gross Sales: $560,000
Cash Flow (or SDE): $310,745
Asking Price As Multiple of Cash Flow 0.7
Year Established: 2005
FF&E: $ N/A
Inventory: $ N/A
Employees: 0
Absentee Owner: No

Have you identified the category of Internet Business acquisition that you desire, yet have not located it? Are you uncertain of the Internet Business that is your ideal acquisition candidate? Then you should consider an Acquisition Search!
Business Summary
If you have been looking for a very profitable online business that is self-running without the involvement of the owner, then this is the one for you! A customer would go to the online furniture store and order the piece that they need for their home i.e. shower panels, tubs, kitchen equipment,…etc. and the item would be delivered to thembusiness web site marketing anywhere around the U.S.A. 1/3 of the total website sales is done thru the internet & 2/3 thru the 24/7 around the clock 1-800 customer service number!

The website was established in Nov. 2004 & was launched in January 2005. The owner spends anywhere from 2-3 hours/wk managing the operation! Owner had a 2000 sq/ft warehouse that he was renting to store items that were imported primarily from China & they had daily UPS pickup service to deliver to customers nationwide! The monthly cost is a fraction of sales done thru credit card & phone charges. However, based on the website operation, the monthly charges were approximately $4,500.00.

When items are delivered to customers, there is no installtion provided by the company…the customer would take care of that himself! Products sold on this website are top of the line & very competitive in pricing. Profit margins are about 400%. Extensive marketing efforts over the past 4 years has taken this website to a top page rank in major search engines.

This online furniture store also owns another URL which directs traffic to the site. Services by the website include: A fully integrated, user friendly e-commerce website. Website includes an excellent admin back-end which is fully automated & has a contact management system to enable you to manage all the database systems. This business saves you a TON of money on show room rent, monthly paroll expenses, …etc. Don’t miss this opportunity of a lifetime!

Facilities: Home Based Business

Competition: This business’s products are top of the line with extremely high profit margins!!

Financing: Not Available

Training: 1 week thru phone, email, and fax.

Reason Selling: Relocated overseas

Listed By: Omar Alhariri, Global Business Brokerage, LLC

Quantcast Data: furniture.com (for category comparison, not the website for sale) furniture.com reaches over 136K U.S. monthly uniques. The site caters to a somewhat female, more affluent group.The typical visitor shops at Everything Furniture and visits getdecorating.com.

Traffic Overview

business web site marketing

US Demographics

marketing an online business

Affinities & Audience

marketing an online business

Related Content:
Italian Furniture
Sborgs!

Recommended Reading:
Drop Shipping Buy the Numbers

Part One: Drop Shipping | Internet Business Review
Part Two: Drop Ship vs. Affiliate

To obtain Business Profiles please complete your Confidentiality Agreement; if it is not already on file with the Internet Business Guide.

For information on this Internet Business Opportunity, or more than 400 additional Internet Business Opportunities, contact Internet Business Broker Don Janke. With over 20 years Online/Internet business experience I can guide you to your ideal acquisition to make money online!

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