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Update 4/23/06 1.5 to 2.5 is the current multiple of ACF when buying an E-commerce “drop shipping” based business.This article refers to a “buyer” acquiring an E-business. This is quite different than an “investor” buying an E-business. A buyer’s focus is on the historical information to determine value. An investor\’s focus is on the future of an E-business to determine value. An investor focuses on a “future” multiple of revenue or profits. A “buyer” does not. The “value” of an E-business to a “buyer”, as with any other type of business, is based on a “multiple” of “revenue” or “adjusted cash flow” (often referred to as Seller’s Discretionary Earnings, or SDE).
To determine the “adjusted cash flow” (SDE) you review the historical expense of the business to determine what costs are at the “discretion” of the owner. Some examples of discretionary costs of an E-business are auto payments, health insurance, trips to Jamaica (wink), cleaning services (the housekeeper is NOT a required expense of a business) and long distance phone expense. These “discretionary” expenses are “added back” to the profit side of the E-business.Once a buyer has determined this “adjusted cash flow” he can apply a “multiple” to assign a purchase value to the E-commerce business.
An E-commerce business that sells products that are drop shipped to customers by a 3rd party, and retains no or little inventory, is valued at a premium compared to a direct marketer using other media (e.g. TV infomercials and 800 numbers). The multiplier ranges from 1.5 to 2.5. Time in business, extent of competition, and repeat customers are key determiners that affect whether the value will be at the low, or high end of the range.
Read More About Drop Shipping
Part One: Drop Shipping | Internet Business Review
Part Two: Drop Ship vs. Affiliate For more information on a drop shipping Internet Business Opportunity contact Internet Business Consultant Don Janke. With over 24 years Online/Internet experience I can guide you to your ideal acquisition to make money online!
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Update: 2nd Quarter 2007
Although the overall trend has shifted to a “buyer’s market” drop shipping sites have historically sold in the range of 1.5 to 2.5 multiple of Seller’s Discretionary Earnings.
This category never reached the higher multiples in the heated Seller’s market and has retained its’ earnings multiple.