| Internet Business Guide Review |
 A Diet Programs Lead Generation Web Site is no fad! This Diet Information Internet Business Opportunity provides a guide to hundreds of Diet Plans. Gains are generated from a mix of leads, advertising, AdSense, and banners. The web site was acquired and upgraded to Web 2.0 in February of 2007.The keyword Diet, and the longtails of the keyword Diet, such as Diet Plans, Diet Programs, Top 10 Diets, and the South Beach Diet have a monthly user search volume of 55,000,000. It seems there is still room for gains with diet information web sites as the Vicissitude Ratio is “8.25″ (under 100 is meaningful).
The Make Money Online Rank for the Publishing/Directory category of Diet is “7″. Make Money Online Rank was replaced by Vicissitude Ratios as a measure of Internet business success.
To stay in the money you will need to be keen on research to catch the next Diet Program before it hits the headlines. Being ahead of the search curves will provide you some legacy value in the SERPs. Remember, your gains are your users losses. |
|
| Overview |
Diet Programs and Plans Web Site, Revenues from AdSense and Lead Generation
Solid Growth Fattens The Wallet of the owners of This Web Site For Sale |
| Status: |
SOLD |
| Days On Market: |
495 |
| Sale Price: |
$215,000 |
| Business Type: |
NAICS 516110 |
| Business Category: |
Publisher |
| Business Name: |
NDA |
| Business Web Site: |
NDA |
| Asking Price: |
$360,000 |
| Downpayment: |
$360,000 |
| Gross Sales: |
$113,000 |
| Cash Flow (or SDE): |
$109,000 |
| Asking Price As Multiple of Cash Flow |
2.0 |
| Year Established: |
1999 |
| FF&E: |
$ N/A |
| Inventory: |
$N/A |
| Employees: |
0 |
| Absentee Owner: |
No |
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| Have you identified the category of Internet Business acquisition that you desire, yet have not located it? Are you uncertain of the Internet Business that is your ideal acquisition candidate? Then you should consider an Acquisition Search! |
| Business Summary |
| Fatten Your Wallet with The Loss of Others |
Business Description : AdSense and affiliate income are the biggest drivers of income. This Internet Business Opportunity For Sale has direct deals with a few of the big diet merchants. Some of them have struggled a little recently and dropped their payouts which will show up in the numbers. The owners haven\’t yet started to look for new ones. They have recently begun testing some new sources as well. This web site for sale started a new contextual program recently which puts keywords in a kind of cloud as well new in-context links from another advertiser intermediary. The newer intermediary has done pretty well and seems to be adding about a $5 CPM.The redesign in February wasn\’t intended to help revenue, yet it did have an impact. 
The owners of this Internet Business Opportunity had the goal to try to make the site look and feel more professional and attract more links so they downplayed the lead generation and ad click through. They did gain substantial new back links since the redesign. Since the redesign they have shifted focus as a company away from this Internet Business Opportunity For Sale to other sites in their portfolio.The owners will provide the Buyer a set of recommendations that need to be done on the site to increase the site\’s potential, but they just haven’t had the time to do it. The owners of this Internet business are rational and understand the different between potential value and realized value so they expectations of the sale price are realistic.
You, as the new owner of this Home Based Business Opportunity, may not be able to claim that you can put in a month\’s worth of work and suddenly have iVillage on your hands. Still, there are some things the current owners have done (like build the site in the very popular Drupal content management system) to build for your future success.
| Monthly Traffic Summary US |
|
| Page Views per Month |
181,961
|
| Average Page Views per Visit |
2.47
|
| Visits per Month |
73,544
|
| Average Visits per Unique |
1.15
|
| Uniques per Month |
63,983
|
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Facilities : Currently in an office environment due to the web site businesses of the owners, but the new owner can operate this Internet Business Opportunity as a home based business.
Competition : Lots of competition in the Diet Plans category of Internet Business Opportunities, but there is no loss seeking new diet clients to send to your Diet Program Affiliate Partners.Growth : The recent implementation of the Content Management System provides you an easy path to add more content and serve more advertising.
Financing : 3rd party financing may be available for this Internet Business Opportunity
Training : Four weeks at ten hours per week, but the owners are flexible with additional email support.
Reason Selling: too many other projects demand their attention
Listed By : Internet Business Guide, Don Janke
