Alternative Medicine Etailer Shows Healthy Profits!

Business Summary

The Company is the leading online retailer of complementary & alternative medicine (CAM) remedies for an array of physical, psychological, and emotional conditions and ailments affecting adults, children, and even pets. Since its founding in 2002, the Company s steadfast commitment to employing only the highest quality formulations and most sanitary, FDA-approved manufacturing processes has quickly made it the most respected and fastest-growing competitor in the market.The Company,s product mix is among the most extensive in the market. The range of ailments targeted by its natural and homeopathic remedies quite literally spans from A to Z, including everything from the common cold, to chronic conditions such as asthma, to more severe/terminal diseases. This alternative medicine website for sale is at its core a marketing-driven enterprise which utilizes the Internet as its primary form of outreach and communication. Thee entire in-house staff is involved in one or more facets of the Company s marketing machine.

Facilities: With the exception of marketing, which the company handles in house, they have proven to be extremely adept at striking other advantageous outsourcing agreements to cover a myriad of standardized business functions. This practice allows the Company to sustain a skeleton headcount of only 17 employees, in addition to the three owner-managers. The company outsources fulfillment, call center operations, online transaction management, email marketing systems, and web hosting to third party providers. These strategic arrangements have proven to be successful.

Competition: The CAM (complementary and alternative medicine ) industry is a growing industry that continues to prosper with new developments and competitors. Though some competitors operate within different product niches (ex. Vitamins and/or nutritional supplements), the distinct and undeniable threat of product diversification on their parts blurs the line between who is a direct vs. indirect competitor online. Nevertheless, in terms of web prominence, only a handful of companies even compete in the same ballpark as this company. In fact, only one company outranks them while only three fall in their range.

Growth: Management sees a multitude of potential growth avenues for the Company over the coming years,especially in light of the rapidly growing CAM industry. In fact, worldwide growth for CAM products/remedies is projected by Cygnus Business Consulting and Research to be 10% and reach as much as $100 Billion by 2010. To capitalize on this surging demand management considers international expansion as an extremely viable option, as of now international sales constitute a mere 15% of total sales. Other growth avenues are being investigated.

Financing: possible 3rd party financing

Training: Negotiable

Reason Selling: Other business ventures

Listed By: International Business Brokerage

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