Apr 052011
 

Internet Business Guide Review
Internet Business Opportunity - Home DecorNot your typical Internet Business Opportunity. Home Decor is one of those categories of Internet Business Opportunitywhere you competition drop ships the products they sell online.This online business listing appears to be, or could easily be, the “drop shipper” for those sites. It has a bent towards floral and gift accessories. It has manufacturing connections in China.

I measured Home Decor as a competitive category in 2008; today the category is not as good. However, this particular category classification is misleading. More likely merchants find this online wholesaler through longtail keywords such as “silk flowers wholesale”, Christmas floral gifts, and “decorative accessories distributor”.

“Home Decor” (April 2008) – Average Monthly Searches: 3,311,112; Vicissitude Ratio: 46.41

“Home Décor” (April 2011) – Average Monthly Searches: 833,333; Vicissitude Ratio: 194.57

If this particular business is your target I do provide a buyer service, 5 Answers You Want To Know Before Making An Offer, that would qualify the metrics of this business.

Overview

Internet Business Opportunity - Home DecorInternet Business Opportunity – Home Decor

 

Internet Business Guide Listing #8075

Status: Available
Internet Business Type: NAICS 464111
Internet Business Category: Etailer
Internet Business Name: NDA
Internet Business Web Site: NDA
Asking Price: $1,695,000
Down Payment: $ Negotiable
Gross Sales: $2,356,000
Cash Flow (or SDE): $Not Disclosed
Asking Price As Multiple of Cash Flow n/a
Year Established: 1960
FF&E: (included in the asking price) $580,000
Inventory: (included in the asking price) $800,000
Employees: 15
Absentee Owner: No

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Apr 052011
 

Internet Business Guide Review
Internet Business Opportunity - Online Games - MMORPGHow much money to you want for retirement; or how much money do you need to start your next Internet Business OpportunityOne of these numbers above is probably how the sellers of this online business priced their business for sale. Not to worry about the asking price on this new online business listing. If you have interest in the online game category, projected to reach $11B in sales this year, wait a few weeks before you inquire about this listing. You can be certain the price will be much less.

Online games are projected to grow revenues in the double digits through 2014. Many other categories of Internet Business Opportunities have slowed growth; and now measured in the single digits. There have been some backslide categories where income has declined since 2008.

“Online Games” – Average Monthly Searches: 46,060,606; Vicissitude Ratio: 7.70

The purchase price range for this listing is 2.7 to 3.2. It is at the high end of the overall Internet Business Opportunity range because it is a “subscription model“.

Overview

Internet Business Opportunity - Online Games - MMORPGInternet Business Opportunity – Online Games – MMORPG

 

Internet Business Guide Listing #8074

Status: Available
Internet Business Type: NAICS 516110
Internet Business Category: Publisher
Internet Business Name: NDA
Internet Business Web Site: NDA
Asking Price: $1,500,000
Down Payment: $ Negotiable
Gross Sales: $360,000
Cash Flow (or SDE): $140,000
Asking Price As Multiple of Cash Flow 10.7
Year Established: 2007
FF&E: $ N/A
Inventory: $ N/A
Employees: 3
Absentee Owner: No

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Apr 042011
 

Internet Business Guide Review
Internet Business Opportunity - Surveillance EquipmentBuy, Build, Flip!  This is a resale of a Surveillance Equipment online business acquired by the current owner, from the original owner, about one year ago.  Although both the initial sale and the resale are being handled by the same Broker I recommend to clients to “Be Proactive” to find the best Internet Business Opportunities“Home Security” – Average Monthly Searches: 1,678,802; Vicissitude Ratio: 112.28There are dozens of web farms that buy online businesses from the initial owner, put substantial effort into optimizing (visitor traffic and revenue increases) the website, and flipping it for a large profit later.  Usually around a year after acquisition.  For example, a few years back, a Home Decor online business purchased by a US based web farm for around $100,000.  At the time the website was generating ~$40,000 in annual net income.

About 18 months later this web farm had increased sales to $800,000 annually and $160,000 in net.  They “flipped” this Internet Business Opportunity for a sale price of ~$500,000.  After deducting their development expenses over the 18 month period, ~$120,000, they netted a nice profit of $250,000!  Plus a net profit on increased website sales of ~$60,000.

“Home Decor” – Average Monthly Searches: 3,311,112; Vicissitude Ratio: 46.41

What also makes Home Decor a solid category, besides the low Vic Ratio, is that your competition is also most likely drop shipping to customers.

What is the best way to buy an online business?  “Be proactive”!  Find your category and contact website owners in that category of Internet Business Opportunity.

Overview

Internet Business Opportunity - Surveillance EquipmentInternet Business Opportunity – Surveillance Equipment

 

Internet Business Guide Listing #8073

Status: Off Market
Internet Business Type: NAICS 464111
Internet Business Category: Etailer
Internet Business Name: NDA
Internet Business Web Site: NDA
Asking Price: $250,000
Down Payment: $ Negotiable
Gross Sales: $352,714
Cash Flow (or SDE): $84,030
Asking Price As Multiple of Cash Flow 3.0
Year Established: 2005
FF&E: $ N/A
Inventory: $ N/A
Employees: 0
Absentee Owner: No

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Apr 022011
 

Internet Business Opportunity Review
Internet Business Opportunity - Hats For BabiesA word about an Inventory Based Internet Business Opportunity. Inventory should always be included in the Asking Price as it is an asset of the business. Without this key asset there is no business. The typical amount of inventory included with an online business for sale should be in the range of three months turnover.If less, the purchase price should be adjusted down at closing. If more, the new owner should leave the more “stale” inventory with the Seller.

In some cases the new owner may agree to take the stale inventory on consignment to avoid a sudden flood of product on the market through liquidation.

Baby hats, the listing below, are of course cute! The Vic Ratio for this Internet Business Opportunity category is not! I would not recommend starting an online business in this category. When you read the description of this Internet Business For Sale note that there is PPC (Pay Per Click advertising). This is likely due to the organic search competition in this category.

“Baby Hats” – Average Monthly Searches: 112,121; Vicissitude Ratio: 303.09

Overview

Internet Business Opportunity - Hats For BabiesInternet Business Opportunity – Hats For Babies

Related

Internet Business Guide Listing #8070

Status: Off Market
Internet Business Type: NAICS 464111
Internet Business Category: Etailer
Internet Business Name: NDA
Internet Business Web Site: NDA
Asking Price: $150,000
Down Payment: $ Negotiable
Gross Sales: $131,290
Cash Flow (or SDE): $51,176
Asking Price As Multiple of Cash Flow 2.9
Year Established: 2009
FF&E: $ N/A
Inventory: (not included in the asking price) $5,000
Employees: 1
Absentee Owner: No

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