| Internet Business Guide Review |
 “Event Marketing” – Average Monthly Searches: 15,461; Vicissitude Ratio: 13,426.92The Vicissitude Ratio in this case is mostly likely an anomaly. The most likely reason for this is that “Event Marketing” is geo specific; as opposed to a broad search. For example “San Diego Event Marketing” (a favorite convention city) produces a more accurate result. “San Diego Event Marketing” - Average Monthly Searches: 3,270; Vicissitude Ratio: 2905.61.
All in, the focus for growth of this Event Marketing: Sales Leads has merit as any individual event marketer would find it difficult to obtain a high ranking in search engine results.
The sales leads generated by this Internet Business should bring a high price. For example, the current bid for PPC (pay per click) leads through Google AdWords for “Event Marketing” is $5.12; while the current bid for “San Diego Event Marketing” is $8.67. To estimate the charge for a “sales lead” through this website for sale one would need an understanding of the “conversion rate” for Google advertising and the expected higher value for a specific sales lead that includes contact information.
One could assume at least a 4 multiple as a minimum charge for a lead. Meaning $20.00 for “Event Marketing” and $34.00 for a “San Diego Event Marketing” sales lead. |
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| Overview |
 Event Marketing: Sales Leads
Internet Business Guide Listing #7298 |
| Status: |
SOLD |
| Days On Market: |
162 |
| Sale Price: |
$Unknown |
| Business Type: |
NAICS 516110 |
| Business Category: |
Publisher |
| Business Name: |
NDA |
| Business Web Site: |
NDA |
| Asking Price: |
$ Not Disclosed |
| Down Payment: |
$ Not Disclosed |
| Gross Sales: |
$ Not Disclosed |
| Cash Flow (or SDE): |
$ Not Disclosed |
| Asking Price As Multiple of Cash Flow |
n/a |
| Year Established: |
200 |
| FF&E: |
$ N/A |
| Inventory: |
$ N/A |
| Employees: |
4 |
| Absentee Owner: |
No |
|
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| Business Summary |
This nationwide firm generates thousands of leads every month for vendors primarily in the event industry.  Customers enter their event details on the Company’s website, which is then emailed to each of the Company’s client vendors who provide services in the customer’s needed field.
Up to 4 vendors may purchase the lead and obtain the customer s contact information.The customer base is comprised of 30% large corporate events, 40% small corporate and social events, and 30% weddings. The Company holds top placement on Google and other search engines in almost every market in the US and places client and customer retention in top priority. The seasoned employees maintain close working relationships with the Company’s clients and their needs, allowing them to be more effective salespeople.
Additionally, armed with 3 years of experience and customer feedback, the Company added 25 new features to its website in 2006, resulting in increased efficiency, exposure, and customer satisfaction.
The Company’s site generates over 6,000 leads per month for its 2,500 active vendors. Purchases from vendors are estimated at $20 million monthly. Geo-targeting has also allowed the Company to generate additional revenue from city portals of which the Company currently has approximately 600. The Company closely monitors its business using Google Analytics and other reporting tools ensuring peak operational and financial performance. |
|
Facilities: Online Homebased Business Opportunity
Competition: The top ranking on all major search engines of the Company is a significant competitive advantage and is a source for additional advertising revenues from vendors seeking to capitalize on that exposure. The site and proprietary software are well advanced compared to the competition.
Growth: The Company currently has a database of over 500,000 customers and 5,000 vendors. Increased marketing and exposure can grow customer leads exponentially and is the Company s primary focus rather than growing vendors. Demand has also led the Company to explore growth into Canada. The Company has recently implemented several new programs generating significant additional advertising and other revenues.
Financing: Negotiable
Training: CEO will transition the Company to the new ownership for a reasonable time period.
Reason Selling: Owner focusing on other businesses owned.
Listed By: VR Business Brokers
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Days On Market |
Sale Price
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(%) Asking Price
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Asking Price |
| Credit Card Leads |
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$15,000 |
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$3,500 |
| Cleaning Referrals |
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| Free Magazines Referrals |
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Seven years of data on SOLD Internet Business Opportunities. Use this information to strengthen your position when making an offer. Read the details on dozens of Sold Internet Business Opportunities.
 Quantcast Data: event.com (for category comparison, notthe website for sale) event.com reaches approximately 2,041 U.S. monthly uniques.The site attracts a largely male audience. |
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Traffic Overview
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US Demographics – 1
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US Demographics – 2
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Seven years of data on SOLD Internet Business Opportunities. Use this information to strengthen your position when making an offer. Read the details on dozens of Sold Internet Business Opportunities.
Quantcast Data: event.com (for category comparison, notthe website for sale) event.com reaches approximately 2,041 U.S. monthly uniques.The site attracts a largely male audience.
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