| Overview |
 Specialty Knives and Belt Buckles
Internet Business Guide Listing #7299 |
| Status: |
Off Market |
| Business Type: |
NAICS 464111 |
| Business Category: |
Etailer |
| Business Name: |
NDA |
| Business Web Site: |
NDA |
| Asking Price: |
$140,000 |
| Down Payment: |
$140,000 |
| Gross Sales: |
$102,276 |
| Cash Flow (or SDE): |
$42,453 |
| Asking Price As Multiple of Cash Flow |
3.3 |
| Year Established: |
2002 |
| FF&E: |
$ N/A |
| Inventory: |
$ Not Disclosed |
| Employees: |
0 |
| Absentee Owner: |
No |
|
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| Business Summary |
 This online retailer sells specialty knives and belt buckles targeted primarily at the outdoor enthusiast and country western market. Founded in 2002, this business has enjoyed low competition levels and a steady customer stream. Their products have been showcased in some of the top magazines read by their target market and during that marketing campaign sales skyrocketed. This retailers products have also been marketed on widely viewed TV shows that reach their target market like American Thunder.The majority of the website traffic comes from Search engine optimization work which today places this site very high in organic searches on sites like Google and Yahoo. This retailers products are also commonly found on high trafficked blogs which has driven traffic and sales as well. This retailer has a very good relationship with the manufacturer that supplies the products sold and receives preferential treatment which will further block out future competition.The seller has identified other target markets for these products and during beta tests has found viable additional customer bases yet to be tapped into. The new owner of this business could easily target those markets and within a years time have a business easily worth double the current asking price.
Current owner invests less than 1 hour per week working in this business. A new owner who wants to invest some time enhancing the marketing of this business will benefit greatly selling into a low competition and niche market. |
|
Facilities: Online Homebased Business Opportunity
Competition: There are several lucrative markets this business can grow in based on the beta tests the seller has sampled. Seller will be happy to provide direction on growing in those markets.
Growth: The core market of this business still has large growth opportunities for a buyer willing to invest a few hours a day working the business. The business has one competitor that has a much smaller market share and less experience in the business.
Financing: Negotiable
Training: Seller to provide 30 day transitional training
Reason Selling: Sellers main business requires capital and attention
Listed By: Mark Daoust, Quiet Light Brokerage
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